Donald Kelley is the Director of b.shift (b-dot shift), Inc., a Massachusetts start-up that specializes in behavior change leading to energy sustainability. Donald has over 30 years of experience designing, developing, and delivering learning programs that are relevant and impactful.
"As Americans, we are good at entertainment and competition," Mr. Kelley said..."It's the part of this culture that people really understand, and we should be harnessing it." Read here.
"While a TV show about how to cut your carbon footprint could have taken many forms, Kelley and his production team wanted to capitalize on the popularity of reality TV." Read here.
"Last season one family felt like they weren't doing much, but they still reduced their energy consumption by 36 percent," Kelley said." Read here.
"Saving money and saving the environment are important messages, and are imbedded in everything we do." Download here.
It should be possible to...
Engage large numbers of people emotionally on the topic of energy sustainability. Emotional engagement is critical to behavior change.
Create a sustainability program that is truly recreational. In simple terms, a brain enjoying itself is functioning more efficiently.
"We see the urge to work together for the greater good in operation everyday in our town halls, churches, volunteer fire departments, and 4-H Clubs. "There is no power for change greater than a community discovering what it cares about."" Margaret J. Wheatley
"When we lighten our mood through play, creative solutions appear and powerful restraining forces dissolve. "Necessity may be the mother of invention, but play is certainly the father."" Roger von Oech
"We can often do better with new way of thinking. For example, the art of "systems thinking" lies in seeing patterns where others see only events and forces to react to."There are things I can't force. I must adjust. There are times when the greatest change needed is a change of my viewpoint."" Peter Senge